What Are Content Templates?
Content Templates are essentially custom layouts that can be further customized right inside the visual editor. Say for example, you want to create a staff directory, service list, or a landing page for a featured product. Content templates make it easy for you to modify each layout without the need to wade neck deep in HTML code.
How to use them
Whenever you create a new Page or Post in WordPress, just click the “Insert Content” button and select from a list of predefined templates.